Theresa Avila on mic.com;
Another label you may start finding on cosmetics these days? “Halal.”
…curiosity about halal products seems to have risen over the past few years. Online searches for “halal makeup” were virtually nonexistent before 2013 and have held a steady interest since, at least based on Google Trends. Market research predicts that the halal makeup market in Saudi Arabia is projected to grow 15% between 2015 and 2020.
Many owners of halal cosmetics companies believe the term applies more broadly to a lifestyle that is ethical.
…companies have realized the buying power of Muslims, with the Muslim market estimated at $2 billion worldwide in 2013 and expected to grow to $3.7 billion by 2019. Global spending on cosmetics by Muslim consumers reached $46 billion in 2013, according to a 2014-2015 report by Thomson Reuters.
Permissable and “whudu” friendly makeup? The last sentence quoted says it all, the commercialisation of “halal” is complete.